James is unapologetically passionate about skiing and getting others to do the same. As a teenager, he fell in love with the sport and committed to owning his own ski area by the time he was 35 - and he did it. James is the visionary and founder of our company and he spends his time buying and building ski resorts, and then making them as fun and as accessible as possible. With a bachelors of business administration (summa cum laude) and a masters of business administration, both from the University of Texas, James has always been a bit of a restless child of the West who loves nothing more than providing everyone with the freedom to ski.