Our mantra is more than a fun phrase or a handy hall pass on a powder day: it’s something we reference constantly, especially when making decisions. It’s the culmination of what we’re deeply passionate about, what we can be the best in the world at, and what drives our company’s economic engine. Simply stated: we understand that guests visit our mountains to ski. Resort amenities such as lodging, ski school, restaurants, rentals, events, and activities enhance a visit. They might even reinforce a guest’s decision to visit. But those offerings are not the primary reason for the visit. Our guests come to ski, which is why we make Skiing First.