In Eric’s world, it’s hard to distinguish work from recreation as he’s usually doing them simultaneously. Eric has an undeniable passion for riding: be it on a splitboard in the backcountry, a snowboard on our trails or a mountain bike in our parks. A graduate of the University of Minnesota, Twin Cities with a bachelor of fine arts in graphic design, Eric has the ultra-envious role of leading creative for our company; this means he’s creating brands and content to make adventuring in our mountains look fun. He’s pretty successful because he’s having so much fun, too. Work, ride, sleep, repeat.